Promotional Strategies to Increase Sales of Entrepreneurial Students' Products at the Independent Campus of Manado State Polytechnic

Abstract

This study aims to analyze promotional strategies to increase sales of student entrepreneurial products from the Merdeka Campus program in the Business Management Study Program at Manado State Polytechnic. The main challenge is how to develop appropriate promotional strategies to attract consumer interest, increase sales volume, and support the sustainability of student businesses. This study used a qualitative descriptive approach, collecting data through interviews and documentation. The data obtained were then analyzed using statistical analysis techniques to determine the effect of promotions on sales. The results indicate that promotional strategies, whether through social media, direct promotions, or discounts, significantly influence sales growth for student products. Therefore, implementing appropriate promotional strategies can improve the competitiveness and performance of student businesses within the Merdeka Campus environment