Digital Recruitment Communication Strategy of the Indonesian Navy in Attracting Generation Z: A Qualitative Study at Kodaeral III

Danar Prasetyo; Bernardinus Yules Verne; Sunarto Eko Wahyudi; Achmad Faisol

doi:10.55927/ijis.v5i9.73

Authors

Danar Prasetyo Indonesian Naval Command and Staff College (Seskoal)
Bernardinus Yules Verne Indonesian Naval Command and Staff College (Seskoal)
Sunarto Eko Wahyudi Indonesian Naval Command and Staff College (Seskoal)
Achmad Faisol Indonesian Naval Command and Staff College (Seskoal)

DOI:

https://doi.org/10.55927/ijis.v5i9.73

Keywords:

Digital Recruitment, Generation Z, Strategic Communication, TNI Angkatan Laut, Kodaeral III, NVivo 15, SWOT Analysis

Abstract

Indonesia's defense industry self-sufficiency in warship manufacturing at PT Karimun Anugerah Sejati (PT KAS) demonstrates strategic collaboration between TNI AL, government, and industry stakeholders to transform import dependency into competitive domestic naval capabilities in the Industry 4.0 era. This study aims to strengthen Indonesian naval power by utilizing advanced technologies such as automation, AI, IoT, and digital manufacturing as strategic defense assets. The methods applied include qualitative analysis, stakeholder interviews, field observations of PT KAS production processes, policy document reviews (UU No. 16/2012), and AHP-SWOT frameworks for strategic assessment. The results show enhanced understanding of Industry 4.0 applications in warship production, formulation of technology adoption roadmaps, and structured development programs leveraging local manufacturing potential. This research affirms that defense industry self-sufficiency through Industry 4.0 integration can serve as a cornerstone of Indonesia's maritime defense strategy

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