Andini, Winda Murti, and Setya Indah Isnawati. 2026. “The Influence of @Sia Mitha House’s TikTok Marketing Content on Gen Z Consumers’ Brand Awareness, Brand Image, and Purchasing Decisions”. International Journal of Integrative Sciences 5 (3):481-96. https://doi.org/10.55927/ijis.v5i3.17.